Giorgio Armani. The Man, The Brand And The Company

armani is a unique case in the history of italian fashion and entrepreneurship. founded in 1975, the armani group is the first made in italy mul-tinational. giorgio armani is still the creative soul and sole administrator of a company that ended 2023 with a growing turnover of 2.45 billion euros. this book starts with two fundamental questions: what is unique about this extraordinary business case? and what is repeatable? through a review of some key aspects - product, pricing, distribution, marketing, equity, and future - and through a detailed analysis, with some "surprising" curiosities about the man and the company, this book tells the story of an entrepreneur and an italian icon.